Driving Schools in Chorley

So the nuts and bolts of this post talks about how one of the driving schools in Chorley called Bob Medley School of Motoring has gone from a single independent instructor to now started to put a model in place whereby they are now looking expanding and are now starting to recruit other driving instructors in Chorley for their driving school.

Bob who is the owner operator of Bob Medley School of Motoring in Choerley is a fairly new driving school in Chorley and has been operating only for a couple of years. Bob contacted us and asked us if we could review her website and give hime our thoughts, and if possible, also look for a strategy to implement whereby he could capitalise more on her offerings of driving lessons in Chorely.

So, our first steps was to review her current website and see what he was offering, how much, who to and look at where his strengths lie and where there where opportunities in any of her weaknesses from a business offering perspective.

We first looked at his website from a customers point of view. Although he had many pages, we noticed that there was very little content on any of these pages. We then looked at his pricing structure and also what her competitors was also offering. This was so we could get a good idea of where he was positioned in the market. Our analysis identified areas of opportunities where he could leverage a better presence in the market.

We done a analysis on her positioning on all of the major search engines, especially Google. We found his website positioned on page 4 on Google. During our analysis we used a tool called MOZ, now MOZ is great and is probably the industry standard for checking the positioning of a website coupled with a whole host of other things.

Other area we identified where we thought could be improved was his offering to the public. Bob initially decided that when he first launched that he would just market locally and offer his services to males and also look to take on a female driving instructor to offer a female driving instructors in Andover and have female instructors to work alongside him.

Over a course of a few business meetings with Bob, we mentioned that this isn’t restricting his growth rate and if he ever wanted to expand then this won’t hold him back. So, after pointing out the positive in this, Bob eventually agreed that he would offer driving lessons to both male and female pupils on a larger scale and into different areas of Lancashire. By adopting this approach, it gave Bob Medley School of Motoring opportunity to reach out to twice the market audience and have a much larger audience.

Bob implemented this strategy immediately and the outcome was so unexpected, it was beyond belief for him. He found that he had twice as many calls from perspective clients than before. This also led Bob taking on a new franchisee immediately to help him cope with the demand of his services for driving lessons in Blackburn.

All in all, it took us about 2 weeks to come up with a long term strategy for Bob Medley School of Motoring we rolled out a new plan for his school and already he has given us positive feedback. We are glad to see that we have managed to double a driving schools income with our strategies – we would like to share these with you and who knows, one day we might.

Thank you for taking the time to read this Blog.

Driving Instructors in Worksop

So, what have I been up to lately? Very good question. I’ve only been travelling around the midlands and Nottinghamshire areas of the UK and yes, you guessed it. I’ve been reviewing driving schools in these areas. One of the main driving instructors in Worksop I’ve been interviewing is Worksop Driving School. The other instructor I’ve been interviewing is one of the best driving instructors in Leicester and this is Hexagram Driving School in Leicester. You may have heard about Hexagram Driving School in one of my other Blogs. This time, I went back there after visiting him some months ago. I went back just to see how things have been going for him and his driving school in Leicester.

Anyway, let’s talk about Worksop Driving School. This is a brand new driving school that’s been set up by the very reputable driving school business development team, Get Your Own Driving School who are specialists in getting driving instructors set up with an independent business and breaking away from their franchises with the national schools.

The owner operator of Worksop Driving School is a chap called Andrew Buckler. Andrew was previously with one of the national driving schools called LDC. However, he was starting to get disillusioned by the industry and he thought that the market was drying up. It wasn’t up until he heard about Get Your Own Driving School that he decided to break away from his franchise and go independent. This was the perfect meeting for him.

Both Andrew and Get Your Own Driving School had a few chats over the telephone and online using messenger and before he knew it, GYODS had come up with the whole business concept and branding for him. Andrew was so keen to get his own independent business, so much so in that he gave his 4 weeks notice to LDC and then started looking towards the future as a business owner.

At the time of our meeting with Andrew, he was only 4 weeks into his new independent business but he told me that this is a move he should have done much sooner. He realised that the market hadn’t dried up and that there is plenty of work out there. You’ve just got to know how to reach your customers quickly.

He complimented Get Your Own Driving School and couldn’t sing their praises enough. He said without their skills and knowledge about the Driving Schools industry, he probably wouldn’t be as successful as he is now. Alex also went on to say that he is actually turning customers away and that he’s actually thinking about employing another driving instructor and forming a franchise.

He’s told us to get in touch with him if 6 months time and he can give us an update on this.

Well Andrew, we whish you every success and we will certainly catch up with you in 6 months time. God luck with your new business.

Driving Schools in Bangor

Automatic Driving Schools in Bangor – We recently visited Bangor in North Wales on holiday a few days ago and we were sat in this café and I saw a driving school pull in. I looked closely at the car and noticed it was a Hybrid driving school car. Now, there’s nothing new about hybrid cars these days and they’re getting more popular by the day.

But what was unusual was that we never would have thought that out of all the driving schools in Bangor that we would of bumped in to a driving instructor with a hybrid, especially in Bangor because Bangor is not the most densely populated town with driving instructors.

Anyway, I watched as the driving instructor came into the café and he sat at the table opposite us. The waitress came over and took his order. I said to the wife that I’m just going over to say “Hi” and I’ll be back shortly. I approached the guy and introduced myself and asked him if I could sit with him and talk about his car. He said “sure”.

I introduced myself and he told me his name was Alan and his driving school name was Evolved Automatic Driving School from Bangor https://www.evolvedautomaticdrivingschool.co.uk/driving-instructors-bangor.html

I asked him what was the benefits of having a hybrid car as a driving school car? He replied saying that firstly the costs of running a hybrid was much cheaper, especially on fuel. This led me into asking him if he thought that the power and fuel used to recharge the battery was equal to that of running on a normal petrol engine. He told me that these costs would be slightly higher and when he switches to hybrid mode the length and distance far out weighs that if he was using a non-hybrid car.

Anyway, cutting a long conversation short – I realised that Alan from Evolved Automatic Driving School was actually a good businessman and had obviously invested in a car that was saving him money. I wonder if the hybrid car will be the norm for driving schools soon offering driving lessons in Bangor – I guess we’ll have to wait and see.