So the nuts and bolts of this post talks about how one of the driving schools in Blackburn called Sam’s Angels has gone from a single independent instructor to now started to put a model in place whereby they are now looking expanding and are now starting to recruit other driving instructors in Blackburn for their driving school.
Sam who is the owner operator of Sam’s Angles in Blackburn is a fairly new driving school in Blackburn and has been operating only for a couple of years. Sam contacted us and asked us if we could review her website and give her our thoughts, and if possible, also look for a strategy to implement whereby she could capitalise more on her offerings of driving lessons in Blackburn.
So, our first steps was to review her current website and she what she was offering, how much, who to and look at where her strengths lie and where there where opportunities in any of her weaknesses from a business offering perspective.
We first looked at her website from a customers point of view. Although she had many pages, we noticed that there was very little content on any of these pages. We then looked at her pricing structure and also what her competitors was also offering. This was so we could get a good idea of where she was positioned in the market. Our analysis identified areas of opportunities where she could leverage a better presence in the market.
We done a analysis on her positioning on all of the major search engines, especially Google. We found her website positioned on page 4 on Google. During our analysis we used a tool called MOZ, now MOZ is great and is probably the industry standard for checking the positioning of a website coupled with a whole host of other things.
Other area we identified where we thought could be improved was her offering to the public. Sam initially decided that when she first launched that she would just market females and offer her services as a female driving instructors in Blackburn and just have female clients.
Over a course of a few business meetings with Sam, we mentioned that this is restricting her growth rate and if she ever wanted to expand then this could hold her back. So, after pointing out the flaws in this, Sam eventually agreed that she would offer driving lessons to both male and female pupils. Bu adopting this approach, it gave Sam’s Angels opportunity to reach out to twice the market audience and have a much larger audience.
Sam implemented this strategy immediately and the outcome was so unexpected, it was beyond belief for her. She found that she had twice as many calls from perspective clients than before. This also led Sam into taking on a new franchisee immediately to help her to cope with the demand of her services for driving lessons in Blackburn.
All in all, it took us about 2 weeks to come up with a long term strategy for Sam’s Angles. it’s only been 2 weeks since we rolled out a new plan for her driving school and already she has given us positive feedback. We are glad to see that we have managed to double a driving schools income with our strategies – we would like to share these with you and who knows, one day we might.
Thank you for taking the time to read this Blog.